About
About Me
I am a seasoned Web Director and Developer with over a decade of experience in web strategy, digital marketing, and product management. My career has been marked by a consistent track record of driving significant growth, engagement, and innovation for organizations in the B2B SaaS and digital marketing sectors.
As the Web Director and Developer at Sigma Computing, I have been instrumental in spearheading the development, maintenance, and optimization of the company’s digital presence. Specializing in B2B SaaS, Product-Led Growth (PLG), and Conversion Rate Optimization (CRO), I have achieved impressive quarter-over-quarter growth in website traffic and Marketing Qualified Leads (MQLs). Through the implementation of robust SEO and SEM strategies, I have enhanced organic search rankings and online visibility by 26%. My strategic oversight and collaboration with cross-functional teams—including Product Marketing, Demand Generation, and Sales—have driven a 28% increase in Sales Qualified Leads (SQLs), consistently surpassing our pipeline goals.
My tenure at the San Francisco Symphony as the Digital Web Producer showcased my ability to lead complex projects with high impact. I played a pivotal role in launching successful seasons, increasing online subscription sales by 38% year-over-year. Leading the development and migration of a new website, I ensured an exceptional user experience (UX) and interface design (UI), contributing to record-breaking sales through continuous enhancements and SEO improvements.
In addition to my corporate roles, I founded the Chelsea Belmont Digital Agency, where I have successfully delivered web development and branding services to over 25 clients. This entrepreneurial venture underscores my capability to help small businesses enhance their online presence and drive lead generation through strategic and innovative digital solutions.
My expertise spans web analytics, data-driven decision-making, and modern digital web stacks and UX design methods. I excel in managing complex projects, optimizing user journeys, and applying an experimental mindset to derive actionable insights and drive business results. My commitment to continuous improvement and my ability to foster effective collaboration between technical and marketing teams make me a valuable asset in any product management or web strategy role.
I am passionate about leveraging my extensive technical skills, strategic acumen, and collaborative approach to create impactful digital experiences and drive product innovation. I thrive in dynamic environments where I can contribute to the growth and success of forward-thinking organizations.